CURA ®, born from a desire to contribute with objects of study and products towards a Regenerative Fashion. CURA is and acronym, that stands for Consciouness, Uniqueness, Responsibility and Awareness. But the word “Cura”, in portuguese, also means treating, healing, repairing, caring for, curing … as in english “Cure”. These meanings also has ressonated as an essence for the brand’s goals and mission, where Hemp fiber (find about) became central.