Why choose sustainable fashion?

As the consumers around the world become more conscious of the choices they make in respect to whatever they buy, there is an ongoing conversation regarding what we are doing to the nature, environment, and Earth in our desire to fulfil all our needs. One such conversation is on sustainable fashion – a brand or fashion nay almost a revolution that demands a shift from fast fashion and fashion that harms the nature and the society. Sustainable fashion is a philosophy that supports eco-fashion and keeps in mind two essential things: the environment and social responsibility.

The concept of sustainable fashion is not new; in fact it has been talked about by various verticals over the years. But now, it is almost like a need of the hour. Big fashion production houses that go with fast fashion and produce clothes for mass consumption, don’t just harm the environment but also choose quantity over quality for gains. That, and reportedly no fair wages to the people making their clothes. Globally, there are a lot of brands that have adapted slow fashion as their mantra. Here’s why you should too.

By Sheetal Talreja