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 The fashion industry known to be the third largest industry in the world, has steadily become an internationally and highly globalized industry. The industry is devoted to the business of making and selling apparels, bags and accessories which encompasses the design, manufacturing, distribution, marketing, retailing and promotion. With rapid growth, retailers began to produce trendy-cheap priced clothes, poorly made on a weekly basis, intending to match the breakneck pace at which fashion trends move. Thus resulting in increasing mass production of clothing in standard sizes sold at non-negotiable prices and a quick turnover that mainly encourages repurchase. The fast...

Since the development of the modern world and globalization, there has been a positive growth in the world economy, but it has also led to serious negative effects on the environment. With the accelerating growth of the world population and economic development, the consumption of natural resources and food products has increased significantly at a very fast rate. This, in turn, is causing environmental consequences, and it is getting harder to meet the requirements of the population.How and what we consume also determine our impact on the environment. In the modern economic model, businesses have established a notion of over-purchasing...

Nobody’s going to change the world by themselves, but if each person starts to make small changes, it turns into a revolution. The situation is not that good! Fashion is currently the second largest polluter of the planet after oil. I think it's time for people to act in their own lives. And we could all make little changes; no one must be perfect; there’s no time that’s too late, so, start now!    Other slow fashion pioneers explain the movement as follows:  Slow fashion is the movement of designing, creating, and buying garments for quality and longevity. It encourages...

As the consumers around the world become more conscious of the choices they make in respect to whatever they buy, there is an ongoing conversation regarding what we are doing to the nature, environment, and Earth in our desire to fulfil all our needs. One such conversation is on sustainable fashion – a brand or fashion nay almost a revolution that demands a shift from fast fashion and fashion that harms the nature and the society. Sustainable fashion is a philosophy that supports eco-fashion and keeps in mind two essential things: the environment and social responsibility. The concept of sustainable...

There is a hustling around the world to find solutions to issues related environmental destruction, with growing awareness of carbon footprints, ozone depletion and imminent global warming problem, all of which emerged in the last two centuries due to the extensive use of synthetic molecules. Emotional response towards planet is the most important driver of the needs and preferences of consumers in the upcoming years. Our relationship with the products we use and how they are made is being re – evaluated and accordingly needs are being fulfilled. It supports global over local and slow over fast post pandemic. The demand for natural dyes in the apparel, food processing, cosmetic and pharmaceutical industries has increased rapidly worldwide due to environment-affable nature and witnessing a revival in...