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afterlifeproject, dye, naturaldye, organic, slowfashion, sustainablefashion, textile -

As the consumers around the world become more conscious of the choices they make in respect to whatever they buy, there is an ongoing conversation regarding what we are doing to the nature, environment, and Earth in our desire to fulfil all our needs. One such conversation is on sustainable fashion – a brand or fashion nay almost a revolution that demands a shift from fast fashion and fashion that harms the nature and the society. Sustainable fashion is a philosophy that supports eco-fashion and keeps in mind two essential things: the environment and social responsibility. The concept of sustainable...

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afterlifeproject, dye, naturaldye, organic, slowfashion, sustainablefashion, textile -

There is a hustling around the world to find solutions to issues related environmental destruction, with growing awareness of carbon footprints, ozone depletion and imminent global warming problem, all of which emerged in the last two centuries due to the extensive use of synthetic molecules. Emotional response towards planet is the most important driver of the needs and preferences of consumers in the upcoming years. Our relationship with the products we use and how they are made is being re – evaluated and accordingly needs are being fulfilled. It supports global over local and slow over fast post pandemic. The demand for natural dyes in the apparel, food processing, cosmetic and pharmaceutical industries has increased rapidly worldwide due to environment-affable nature and witnessing a revival in...

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